Marketing Management
Bachelor of Science in Business Administration
Marketing Management
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Marketing Management
The Bachelor of Science in Marketing Management program prepares the students to be responsive to the total environment by providing technical skills and competencies in the areas of Marketing. Theory is blended with practicum activities to give the students a broad and enriched base for career in marketing.
The Bachelor of Science in Marketing Management program is designed to provide students with knowledge and skills on effective marketing and sales strategies. It discusses the theories and concepts of brand, sales management, retailing, distribution, corporate social responsibility, and franchising and information technology.
Objective
- Help the students to seek employment and entry level jobs or positions of responsibility as marketing manager, marketing executive or marketing director.
- Guide the students in organizing or managing entrepreneurial and marketing activities if they decide to be self-employed.
- Provide students’ deeper understanding of the principle concepts and theories of marketing management.
- Build students with abilities, competencies and skills needed in understanding customer’s needs, providing quality service, innovative product, and effective marketing strategies with professional salesmanship techniques.
Course Curriculum
| Subject Code | Description | Units | Pre-Requisites |
|---|---|---|---|
| TOTAL | 21/(5) | ||
| ENG 11 | Communication Arts I (Study & Thinking Skills) |
3 | |
| FIL 11 | Komunikasyon Sa Akademikong Filipino | 3 | |
| HIST 11 | Philippine History & Government | 3 | |
| Math 11 | College Algebra | 3 | |
| NAT SCI 11 | Fundamenta of Science 1 (Biological Science) | 3 | |
| SOC SCI 11 | General Psychology | 3 | |
| MGNT 1 | Principles of Management | 3 | |
| P.E 1 | Introduction of Physical Fitness | (2) | |
| NSTP 1 | National Service Training Program 1 (CWTS) | (3) | |
| Subject Code | Description | Units | Pre-Requisites |
|---|---|---|---|
| TOTAL | 21/(5) | ||
| MKTG 1 | Principles of Marketing | 3 | |
| KB 1 | Fundamentals of Keyboarding | 3 | |
| ENG 12 | Communication Arts 2 (Writing in Discipline) | 3 | ENG 11 |
| FIL 12 | Pagbasa at Pagsulat Tungo sa Pananaliksik | 3 | FIL 11 |
| MATH 12 | Business Mathematics | 3 | MATH 11 |
| NAT SCI 12 | Fundamental of Science 2 (Earth and Environmental Science) | 3 | NAT SCI 11 |
| SOC.SCI. 12 | Introduction of Political Science and Phil. Constitution | 3 | SOC SCI 11 |
| NSTP 2 | National Service Training Program 2 (CWTS) | (3) | NSTP 1 |
| PE 2 | Dances with Music | (2) | PE 1 |
| Subject Code | Description | Units | Pre-Requisites |
|---|---|---|---|
| TOTAL | 21(2) | ||
| ACCTG 1 | Fundamentals of Accounting | 3 | |
| BC | Business Communication with Technical Writing | 3 | |
| ENTRE | Small and Medium Entreprises | 3 | |
| COMP 1 | Business Computer Application | 3 | KB 1 |
| ELECTIVE 1 | Consumer Behavior | 3 | |
| MKTG 2 | Marketing Management | 3 | MKTG 1 |
| ECO | Basic Microeconomics (Price Theory) | 3 | |
| P.E 3 | Dual/Individual/Aquatic/Combative Sports | (2) | P.E 2 |
| Subject Code | Description | Units | Pre-Requisites |
|---|---|---|---|
| TOTAL | 21/(2) | ||
| ACCTG 2 | Partnership and Corporation | 3 | ACCTG 1 |
| ELECTIVE 2 | E-Commerce and Internet Marketing | 3 | |
| ENG 22 | World Literature | 3 | ENG 12 |
| FIN 1 | Basic Finance (Principles of Money, Credit and Banking) | 3 | |
| HUM 22 | Art, Man and Society | 3 | |
| MGNT 2 | Human Behavior in Organization | 3 | MGNT 1 |
| MGNT 3 | Professional Salesmanship with 300 hours Practicum | 3 | MKTG 1 & MKTG 2 |
| P.E 4 | Team Sports | (2) | P.E 3 |
| Subject Code | Description | Units | Pre-Requisites |
|---|---|---|---|
| TOTAL | 21 | ||
| SOC SCI 5 | Corporate, Social Responsibility and Good Governance | 3 | |
| RIZ | Life, Works & Writings of Dr. Jose Rizal | 3 | |
| BS | Business Statistics | 3 | MATH 11 & 12 |
| ELECTIVE 3 | Industrial Marketing | 3 | |
| MKTG 4 | Retail Management | 3 | MKTG 1, 2 & 3 |
| MKTG 5 | Distribution Management | 3 | MKTG 1, 2 & 3 |
| TAX | Income Taxation | 3 | |
| Subject Code | Description | Units | Pre-Requisites |
|---|---|---|---|
| TOTAL | 18 | ||
| BLAW | Law on Obligation and Contracts | 3 | |
| MGNT 3 | Human Resource Management | 3 | MNGT 1 & MNGT 2 |
| MKTG 6 | Product Management | 3 | MKTG 1,2,3,4 & 5 |
| MKTG 7 | Advertising & Marketing Strategies | 3 | MKTG 1,2,3,4 & 5 |
| MKTG 8 | Marketing Research | 3 | MKTG 1,2,3,4 & 5 |
| ACCTG 3 | Managerial Accounting | 3 | ACCTG 1 & 2 |
| Subject Code | Description | Units | Pre-Requisites |
|---|---|---|---|
| TOTAL | 12 | ||
| ELECTIVE 4 | Service Marketing | 3 | |
| ELECTIVE 5 | Sales Management | 3 | |
| MKTG 9 | Feasibility Study with Oral Defense | 3 | MKTG 1-8 |
| MGNT 4 | Total Quality Management | 3 | |
| Subject Code | Description | Units | Pre-Requisites |
|---|---|---|---|
| TOTAL | 9 | ||
| ELECTIVE 6 | Strategic Marketing Management | 3 | |
| OJT/PRACTICUM | 600 hours On-the-Job Training in Marketing Management, Retail Merchandising and Salesmanship | 6 | MKTG 1-9 |