Marketing Management

Bachelor of Science in Business Administration

Marketing Management

Marketing Management

The Bachelor of Science in Marketing Management program prepares the students to be responsive to the total environment by providing technical skills and competencies in the areas of Marketing. Theory is blended with practicum activities to give the students a broad and enriched base for career in marketing.

The Bachelor of Science in Marketing Management program is designed to provide students with knowledge and skills on effective marketing and sales strategies. It discusses the theories and concepts of brand, sales management, retailing, distribution, corporate social responsibility, and franchising and information technology.

Objective

Course Curriculum

Subject Code Description Units Pre-Requisites
TOTAL 21/(5)
ENG 11 Communication Arts I
(Study & Thinking Skills)
3
FIL 11 Komunikasyon Sa Akademikong Filipino 3
HIST 11 Philippine History & Government 3
Math 11 College Algebra 3
NAT SCI 11 Fundamenta of Science 1 (Biological Science) 3
SOC SCI 11 General Psychology 3
MGNT 1 Principles of Management 3
P.E 1 Introduction of Physical Fitness (2)
NSTP 1 National Service Training Program 1 (CWTS) (3)
Subject Code Description Units Pre-Requisites
TOTAL 21/(5)
MKTG 1 Principles of Marketing 3
KB 1 Fundamentals of Keyboarding 3
ENG 12 Communication Arts 2 (Writing in Discipline) 3 ENG 11
FIL 12 Pagbasa at Pagsulat Tungo sa Pananaliksik 3 FIL 11
MATH 12 Business Mathematics 3 MATH 11
NAT SCI 12 Fundamental of Science 2 (Earth and Environmental Science) 3 NAT SCI 11
SOC.SCI. 12 Introduction of Political Science and Phil. Constitution 3 SOC SCI 11
NSTP 2 National Service Training Program 2 (CWTS) (3) NSTP 1
PE 2 Dances with Music (2) PE 1
Subject Code Description Units Pre-Requisites
TOTAL 21(2)
ACCTG 1 Fundamentals of Accounting 3
BC Business Communication with Technical Writing 3
ENTRE Small and Medium Entreprises 3
COMP 1 Business Computer Application 3 KB 1
ELECTIVE 1 Consumer Behavior 3
MKTG 2 Marketing Management 3 MKTG 1
ECO Basic Microeconomics (Price Theory) 3
P.E 3 Dual/Individual/Aquatic/Combative Sports (2) P.E 2
Subject Code Description Units Pre-Requisites
TOTAL 21/(2)
ACCTG 2 Partnership and Corporation 3 ACCTG 1
ELECTIVE 2 E-Commerce and Internet Marketing 3
ENG 22 World Literature 3 ENG 12
FIN 1 Basic Finance (Principles of Money, Credit and Banking) 3
HUM 22 Art, Man and Society 3
MGNT 2 Human Behavior in Organization 3 MGNT 1
MGNT 3 Professional Salesmanship with 300 hours Practicum 3 MKTG 1 & MKTG 2
P.E 4 Team Sports (2) P.E 3
Subject Code Description Units Pre-Requisites
TOTAL 21
SOC SCI 5 Corporate, Social Responsibility and Good Governance 3
RIZ Life, Works & Writings of Dr. Jose Rizal 3
BS Business Statistics 3 MATH 11 & 12
ELECTIVE 3 Industrial Marketing 3
MKTG 4 Retail Management 3 MKTG 1, 2 & 3
MKTG 5 Distribution Management 3 MKTG 1, 2 & 3
TAX Income Taxation 3
Subject Code Description Units Pre-Requisites
TOTAL 18
BLAW Law on Obligation and Contracts 3
MGNT 3 Human Resource Management 3 MNGT 1 & MNGT 2
MKTG 6 Product Management 3 MKTG 1,2,3,4 & 5
MKTG 7 Advertising & Marketing Strategies 3 MKTG 1,2,3,4 & 5
MKTG 8 Marketing Research 3 MKTG 1,2,3,4 & 5
ACCTG 3 Managerial Accounting 3 ACCTG 1 & 2
Subject Code Description Units Pre-Requisites
TOTAL 12
ELECTIVE 4 Service Marketing 3
ELECTIVE 5 Sales Management 3
MKTG 9 Feasibility Study with Oral Defense 3 MKTG 1-8
MGNT 4 Total Quality Management 3
Subject Code Description Units Pre-Requisites
TOTAL 9
ELECTIVE 6 Strategic Marketing Management 3
OJT/PRACTICUM 600 hours On-the-Job Training in Marketing Management, Retail Merchandising and Salesmanship 6 MKTG 1-9